'...Macha is about a quiet rebellion, not necessarily ‘beautiful’, but not without nobility either, rough and warm-hearted and full of ripe character. It‘s defiant, but with an air of serenity...'

67 West St #328
NY 11222

+1 (347) 556-4871 (During opening times only)

Appointments: Tuesday and Thursday 1-7pm and Friday 1-6pm

Walk-in's: Saturday 1-5pm


Macha (pronounced with a silent 'c') is a jewelry brand which focuses on developing unique conceptual ideas, and translates them into wearable forms.
Those forms have been adopted by our clients to embody a unique sentiment which often defies traditions and instead represents a personal message to those who possess them.


The jewelry brand was founded in London in 2009 by Irish designer Bernice Kelly, and now operates from a design studio and showroom in Brooklyn New York. A small team of talented individuals and trusted suppliers support the creation of each miniature work of art. 


Each jewelry piece is traditionally handcrafted, and often has a laid back, rock n roll inspired feel, many items designed to be worn by either men or women.
New techniques are introduced on a seasonal basis, producing an eclectic and constantly re-invented line. 
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